Growth Marketing | Demand Generation | SEM | CRM
Overview
Established in British Columbia in 1999, Mr. Swirl provides top quality, fast, friendly plumbing installation, maintenance, and repairs.
​
My Role: Digital Marketing Specialist
Objectives
-
Increase website traffic and search engine visibility through effective SEO strategies.
-
Improve brand awareness and reputation through social media marketing and online advertising campaigns.
-
Increase customer engagement and loyalty through email marketing and personalized communication.
-
Generate leads and increase conversions through targeted digital advertising and lead generation strategies.
-
Optimize website design and user experience to improve customer retention and satisfaction.
-
Utilize data analysis and tracking tools to measure performance and adjust strategies accordingly.
-
Develop and maintain a strong online presence through regular content creation and community engagement.
-
Monitor and respond to customer feedback and inquiries through social media and other online channels.
My Role
-
Building and maintaining the current website built in WordPress
-
Creating and optimizing articles and blog post to rank on search engine
-
Working with Google Search Console to make sure all pages are optimized and don't have errors
-
Work closely with technician on job sites to create an engaging video advertising for all services
-
Monitor engagements on website and constantly optimizing it for views and awareness
-
Providing analysis and reporting on KPIs on monthly basis
-
Creating and implementing marketing strategies based on customer data and industry trends
-
Creating, Editing and Optimizing contents for social medias like Instagram, Facebook, Youtube and LinkedIn
Content Creation
I was responsible for increasing organic traffic and improving the company's ranking in search engine results pages (SERPs). To achieve this goal:
​
-
I created 15 high-quality articles, each with an average of 1200 words.
-
I began by conducting extensive keyword research to identify relevant keywords with a high search volume. I then optimized each article for these keywords, ensuring that they were used in a natural and relevant way throughout the content.
-
To improve the organization and flow of the content, I created a table of contents for each article. I also included comparison tables to help readers compare different products and services.
-
To generate leads, I included at least two call-to-action (CTA) boxes in each article. These CTAs were relevant to the topic of the article and encouraged readers to take action, such as getting an estimate or contacting the company for more information.
Monitoring & Analysis
As a digital marketing expert specializing in SEO, I successfully implemented a range of strategies for a plumbing company to optimize overall page performance and indexability and to monitor user activities on the website.
-
Created custom events and conversions using Google Tag Manager to closely monitor website performance
-
Used Google Search Console to optimize page performance and fix crawl errors
-
Conducted detailed analysis of search analytics to identify areas for improvement
-
Implemented changes to improve website visibility and ranking in SERPs
-
Monitored user flow using MouseFlow and heatmap analysis to optimize the website based on user behavior
​
Social Media
As a social media manager in my previous company, my main responsibility was to develop and implement a social media strategy that effectively promoted the brand and increased its credibility on various platforms.
This involved conducting thorough research on the target audience, identifying the brand's goals and values, and determining the most effective channels for reaching potential customers.
​
I was also responsible for creating advertisement videos for social media, specifically for Instagram, in order to increase brand awareness and engagement. To create successful video ads, I developed a deep understanding of the brand's message, target audience, and tone, and kept up with the latest trends in video marketing.
Landing Page Design
The landing page was designed to provide an easy-to-navigate interface for users, with a responsive design that adapts to different screen sizes and devices.
​
They have been developed by following a well-planned design process:
​
Analysis: The first step was to conduct a thorough analysis of the target audience, their preferences, and their expectations from the landing page. This involved researching industry standards and trends, analyzing user behavior patterns, and monitoring competition's websites
Based on the analysis, the key features and elements of the landing page were identified, including a clear call-to-action, a visually appealing design, and easy navigation.
​
Planning: Detailed plan was created outlining the layout, design, and functionality of the landing page. This involved deciding on the color scheme, typography, and imagery, as well as the placement and hierarchy of different elements on the page.
​
Design: The design process involved creating mockups of the landing page to visualize the layout and user interface. The design was optimized to be visually appealing while also ensuring a clean and uncluttered layout that was easy to navigate.
​
Implementation: The landing page was implemented using WordPress with a focus on creating a responsive design that would adapt to different screen sizes and devices. The design was tested using different devices and browsers to ensure that it functioned correctly on all platforms.
Image Design
 |  |  |
|---|---|---|
 |  |  |
 |