TV Satellite | Agency

MediaKit

Digital Marketing Agency in Kuala Lumpur

Established in Kuala Lumpur, Malaysia in 2009, MediaKit stands out as a dynamic digital marketing agency specializing in social media platforms such as Facebook, Instagram, Twitter, and YouTube. Initially concentrated on marketing initiatives for a TV Channel broadcasted on EUTELSAT, the MediaKit group has evolved. Primarily dedicated to producing and broadcasting high-quality content, the TV group focuses on entertainment, education, commerce, and tourism to ensure engaging and relevant programs for its audience.

Team.

Web developer

Web Designer

Social Media Marketer

Graphic Designer

Video and Motion Creator

Content Creator

Public Relations Manager

Project Timeline.

2018 - 2022

Project Overview

The Challenge.

In our collaborative efforts managing the Maah TV project and engaging in discussions with business owners, a pivotal realization emerged. Acknowledging the presence of numerous competitors within the same satellite landscape, we recognized the imperative need for a distinctive marketing strategy. The goal was to set Maah TV apart from its rivals, enticing and maintaining audience interest. The challenge lay in navigating the landscape where viewer attention is dispersed across various channels, making the capture and retention of viewers a complex process.

Some other challenges were including:

Maintaining Brand Loyalty
Social Media Impact
Measuring Audience Metrics

The Goal.

My team and I set out to boost the channel’s brand awareness. We kept a close eye on the most captivating entertainment content, crafting engaging advertisements to entice viewers to tune in. Our goal was to position the channel as a premier destination for all Iranian nationals, becoming one of their top go-to Persian channels

My Role.

As a Digital Marketing Manager, my role involved implementing, overseeing, and managing our comprehensive digital marketing strategies. I aimed to enhance efficiency and foster active participation from all team members in our ongoing strategies.

I was tasked with planning diverse digital marketing campaigns, covering web, SEO/SEM, email, social media, and display advertising. Additionally, I managed our social media presence across all digital channels and diligently measured and reported on the performance of each digital marketing campaign.

Competitive Analysis

I researched and dissected market trends and other TV channels which were broadcasting similar programs and keeping a close eye on all competitors to identify opportunities and potential challenges.

This allowed us to fine-tune our strategies for optimal performance in the ever-evolving landscape of satellite television

Lead Generation

Lead generation was another crucial facet of my role. Leveraging a multi-channel approach, I spearheaded initiatives that significantly increased the channel's audience base. From targeted social media campaigns to strategic partnerships, our goal was to not just attract viewers but to convert them into engaged and loyal followers

Data Analytics

Data analytics formed the backbone of our decision-making process. I delved into comprehensive data sets to extract actionable insights, enabling us to refine our strategies and allocate resources effectively. This data-driven approach was instrumental in achieving measurable results and optimizing the channel's performance over the years.

Coaching & Guidance

A substantial part of my role involved coaching and guiding the diverse team I managed. I fostered an environment of collaboration and creativity, ensuring each team member was equipped with the knowledge and skills needed to excel in their respective roles. This collaborative spirit was key to overcoming challenges and achieving the project's overarching goals

My Tools.

My Approach.

Meeting & Brainstorming

In spearheading this dynamic team for satellite telecommunications at a TV channel, my initial approach would focus on fostering collaboration and synergy among the diverse roles. We kicked off the project by gathering the team for a dynamic brainstorming session. Together, we delved into in-depth discussions about strategies and assessed the unique strengths of each team member. The aim was to tailor a plan that seamlessly aligned with the client's goals and objectives. Factoring in the budget constraints, we went beyond just sharing ideas—we dived into a collaborative effort to maximize the impact of these strategies. We actively exchanged opinions on where to strategically allocate the budget for optimal results. To ensure everyone was on the same page, each team member presented their comprehensive analysis, outlining how they could contribute to the overall success of the project. This collaborative approach not only fueled creativity but also laid a solid foundation for the project's success

Team Alignment Meeting:

I have organized a team alignment meeting to introduce everyone, ensuring a clear understanding of individual roles and responsibilities with emphasize on the collective mission and the vital role each team member plays in achieving our digital marketing goals.

Establishing Clear Objectives:

I have sat clear and measurable objectives for the team, aligning them with the overall digital marketing and business strategies.

Setting KPIs

Following the initial meeting and our productive brainstorming session, we formulated Key Performance Indicators (KPIs) tailored for each team member. This strategic move aimed to enable us to closely monitor the marketing performance at an individual level. By establishing clear KPIs, we set the stage for proactive tracking and, if necessary, fine-tuning our strategies for maximum impact. This data-driven approach ensured that we could swiftly make any needed adjustments to optimize our overall marketing effectiveness.

The KPIs were as following:

Web developer:

Average session time
web traffic by source and medium
Page speed
geographical targeting
Landing page performance

Content creator:

Content reach
Keyword insertions
Average session on page
Clicks and Conversions (Newsletter & Subscription)

Videographer:

Video views
Video Reach
User Interactions
watch time
Clicks and Conversions (Newsletter & Subscription)

Public Relation Manager:

Media coverage (influencer marketing and extent of mentions)
Sentiment Analysis: measuring public sentiment towards the TV channel

Social Media Marketer:

Engagement metrics

Follower growth

Impressions & Reach

Conversion metrics

Brand mention & Sentiment

Feedback & Response time

Team KPIs:

Return on investment
Team productivity
Budget Adherence

Instagram Account Audit

Market & Competitive Analysis

When conducting market and competitive analyses for this project, we dissected the landscape, scrutinizing audience preferences, assessing competitors, and identifying latest trends. My role was defined, aligning with the overarching project objectives. The approach underscored a comprehensive understanding of the target audience and a keen awareness of competitive dynamics.

I have done a comprehensive market research on following:

Audience Demographics: Analyzing the demographic profile of the audience each competitor targets to identify overlaps or opportunities to tap into underserved segments.
Distribution Channels: Investigating the channels through which competitors distribute their content, including partnerships with cable providers, streaming platforms, or direct-to-consumer models.
Technological Capabilities: Examining the technological infrastructure and innovations employed by competitors, such as HD or 4K broadcasting, interactive features, and mobile app integrations.
Marketing Strategies: Evaluating how competitors promote their content, including advertising channels, social media presence, and promotional campaigns to identify effective marketing tactics.
Viewer Engagement: Studying audience engagement metrics, such as viewer ratings, social media interactions, and online reviews, to gauge the popularity and reception of competitors' content.
Monetization Models: Understanding the revenue streams of competitors, including subscription fees, advertising revenue, and partnerships, to identify successful monetization strategies.
International Presence: Investigating the geographical reach and expansion strategies of competitors to assess potential opportunities or challenges in entering new markets.
Technology Trends: Staying abreast of emerging technologies and trends in the satellite TV industry, such as advancements in streaming technology, virtual reality, or interactive content.
Regulatory Landscape: Understanding the regulatory environment affecting the industry, including licensing requirements, content restrictions, and compliance standards.
Financial Performance: Analyzing the financial health of competitors, including revenue growth, profitability, and investment in content production, to gauge the overall competitiveness of each player.
Customer Feedback: Reviewing customer feedback and complaints to identify areas of improvement or satisfaction, providing insights into the strengths and weaknesses of competitors.

Automated Email Marketing Campaign Setup

At Maah TV, The overarching goal was to amplify audience engagement and channel subscriptions, and my role as the Digital Marketing Manager to strategize and create a performance-driven approach, we zeroed in on setting up a automated email marketing campaign using MailChimp. Our strategy revolved around dissecting the audience into segments based on preferences and behavior, ensuring that our messages were tailored and resonant. We crafted compelling, personalized content enriched with engaging visuals, strategically placing calls-to-action based on the programs our audience were interested in. I implemented a Seamless integration of MailChimp to ensure a well-oiled and timely delivery system. The results were a resulted in a substantial surge in subscribers and heightened viewer interaction.

Here are the key elements i prioritized when setting up the automated email marketing campaign for the Maah TV project:

Audience Segmentation: I created few audience segmentation based on preferences and behavior of the user and viewers to tailor our messages effectively.

Personalized Content: By analyzing viewers sentiment and interests i have created personalized messages for stages of email dripping campaigns to increase the engagement and viewers loyalty

Engaging Visuals: We leveraged captivating visuals mostly based on what users been showing interest in to enhance the appeal of our emails and make the content more visually stimulating.

Strategic Calls-to-Action: Placing strategic calls-to-action (CTAs) at the right points in our emails ensured a clear path for the audience to engage and subscribe. Most of this CTA were aiming to encourage the viewers to sign ups for the newsletter and also exploring more similar shows broadcasted in Maah TV

Social Media Management

Focusing specifically on Maah TV Instagram, My role was in conceptualizing and executing an impactful social media strategy to promote the channel's programs. My responsibilities extended to coordinating the team's efforts specially graphic designers, video editor and social media manager in creating visually appealing graphics, engaging videos, and compelling content aimed at capturing the audience's attention. Moreover, I implemented a planned content calendar using Hootsuite, ensuring a consistent and well-timed presence on the platform. In terms of analytics, I delved into data insights to discern effective strategies. Experimentation with posting times, content formats, and engagement tactics to understand what is working on getting Maah Tv's viewers attention and to find out what type of programs are getting interactions (Likes, Comments) from followers.

The primary goal of our Instagram presence was to enhance the visibility of Maah TV's programs and increase the number of followers. This involved crafting visually captivating graphics and compelling content to generate interest and engagement. Additionally, we aimed to discern which programs garnered the highest interactions. By doing so, we provided valuable data to stakeholders, empowering them to make informed, data-driven decisions to boost viewership numbers effectively.

Here are a few steps I implemented to achieve our goals:

Identifying Target Audience: Creating user persona and understanding the target audience for Maah TV's programs. Knowing their demographics, interests, and online behavior.
Creating a Content Strategy: Developing a content strategy that aligns with Maah TV's brand and resonates with the target audience. Plan content categories, including program highlights, behind-the-scenes, audience engagement posts, etc.
Visual Branding: Ensuring a consistent visual branding across all posts, including the use of logos, colors, and design elements.
Content Creation and Curation: Coordinating with graphic designers, video editors, and content creators to produce high-quality visuals and engaging content.
Content Calendar Management: Implementing a content calendar using tools like Hootsuite to plan and schedule posts in advance, considering optimal posting times.
Engagement and Community Building: Actively engage with the audience through comments, direct messages, and mentions. Foster a sense of community by responding to audience feedback and encouraging discussions.
Analytics and Insights: Regularly monitoring social media analytics to gauge the performance of posts, reach, and engagement. Use insights to refine the content strategy and improve performance.
Promotions and Campaigns: Planning and execution of promotional campaigns to increase awareness and engagement. Collaborate with influencers or partners for special promotions or events.
Review and Adjust Strategy: Conduct regular reviews of the social media strategy. Adjust the approach based on the changing landscape, audience feedback, and performance metrics.

Results & Accomplishments

Follower Growth

7900% From 2K to 160K

Interaction

400% Increased

Post Share

600% Increased

Click-Through Rate

130% Increased

Open Rate

320% Increased

List Growth

160% Increased